Streamers Up Their Price

Peacock cashing in on this opportunity to jack up their prices. As of July 18th (a week before the Olympics), the price will increase from $5.99 a month to $7.99 for both Peacock Premium and the ad-supported option. This increase will take effect for existing subscribers on August 17th.

But they’re not alone. Paramount+ announced the same change: from $5.99 to $7.99 a month for new subscribers, beginning on August 20th. And that’s the ad-supported plan too. 

If you thought cable was expensive, how about paying for eight different streaming services these days?

Despite the boost from the Super Bowl (added 3.7 million subscribers), Paramount+ is still losing millions of dollars. They hope to turn a profit next year, and this price increase is certainly one way to try to do that.